How to Use Keywords in Search Engines
Did you know that 93% of online experiences start with a search engine? People use search engines to come across information, brands, and products.
Keyword research helps you show up to the right people at the right time. It’s no wonder an effective online marketing plan includes SEO.
Finding the right keywords isn’t always easy, but they help you find a target audience. They’re worth the effort, but we can make the process easier.
We’ll share some pointers on how to search with keywords, so you gain traction in the algorithm.
Start Typing and Wait for Autosuggest
Google’s search engine tries to read your mind as you type. Sometimes they’re good at it, but the AI misses at other times.
Google’s autosuggest feature populates with search suggestions as you type. If you type the phrase “how to,” Google will offer some suggestions to finish your sentence:
- How to screenshot on Mac
- How to play Wordle
- How to draw
- How to tie a tie
- How to pronounce
Google’s autosuggest feature ties to your search history. If you frequently look up questions about business, autosuggest will provide prompts like “How to grow a business.”
Autosuggest’s effort to guess your intent can provide great Keyword or SEO ideas. If you type “how to grow a business,” autosuggest finishes the sentence with several suggestions:
- How to grow a business on Instagram
- How to grow a business on social media
- How to grow a business online
- How to grow a business fast
- How to grow a business on TikTok
Google’s autosuggest feature shows you what people search for on the search engine. You can use it for blog post inspiration and weave keywords into your piece.
Consider Search Intent When Learning How to Search with Keywords
Everyone uses a search engine for a reason. Search intent helps us figure out what’s happening in a prospect’s mind.
People looking up comparisons and great deals are more likely to buy something in the near future. Users looking for information probably don’t want to buy, but they can become customers in the future.
Businesses can present products and services to people ready to buy. They can present freebies to people who only want information at this stage.
You can’t read a prospect’s mind, but the keyword they use indicates their thoughts.
A keyword like “social media tips” indicates someone wants to learn about social media. This person probably won’t want to hear about your product.
Someone looking up “best social media services” may be ready to purchase services. Optimizing content for these keywords can lead to more customers.
You can run ads for transactional keywords prospects use in the consideration phase. Ads encompass your SEM strategy. This SEO vs. SEM comparison highlights the differences between the business growth strategies.
Companies run several ads across various keywords. You can then monitor results and adjust your campaigns as data arrives.
Grow Your Business with Effective Keyword Research
Now you know how to search with keywords and grow your business via search engines. Use these strategies to compile a list of desirable keywords for your industry. Then, it’s a matter of producing content around them.
Want to learn how to increase your search engine traffic? Continue reading this blog for additional resources and insights.
